An Overview of Digital Marketing – What Is Digital Marketing?

In the world of business growth and branding, going digital is the buzz. So exactly what is a digital marketing and how do we use it to grow our businesses?

Digital Marketing Defined
Digital marketing is the advertising and marketing of both businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, tv, mobile as well as forms of traditionally non-digital media such as billboards and transit signals. Essentially any marketing media which is delivered electronically is considered digital marketing.

This leaves only various types of advertising (P2P) marketing, print advertising, and direct marketing outside the digital marketing umbrella. Even then, billboards, direct mail, print directories, print ads, and posters all are beginning to link to their digital counterparts. With items such as landing pages, QR codes, web banner advertising, online directories, and text codes, traditional marketing and promotion almost always have a digital marketing connection.

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